Making sustainability a trend has minimized its relevance and stymied its progress. Climate change, declining resources, peak oil — these aren’t passing fads. “Green is the new black,” “eco-chic,” “eco-fabulous,” — I even got a pitch from Eco-Stiletto! All that marketing-speak has done little for sustainability except validate old behaviors. It’s a notion that you can go green by buying more stuff. We’ll always need things, but we need a real focus on making those things less expendable, less, well, “trendy,” and more efficient, healthier, durable, built to last.