The following is an extract from a speech given today by the Executive Mayor to the design community and other stakeholders ahead of the Design Indaba from 29 February to 3 March, 2012. Outlining the Executive Mayor’s vision for the World Design Capital 2014 process, the Executive Mayor got into the spirit of design and innovation by presenting it in the Pecha Kucha format – a presentation format that presents 20 slides at exactly 20 second intervals for a dynamic combination of the spoken and visual formats.
The objectives for today are to start shaping a vision for World Design Capital 2014 and provide clarity on the process and timelines involved. You will also hear about the theme of the bid, what World Design Capital is all about and see examples of how design can make a real difference in people’s lives.
To start, I would like to share with you why I, as the Mayor of Cape Town, am excited about Cape Town having been awarded the designation of World Design Capital 2014. Second, I want to pledge the City’s full support and outline our role. And third, I would like to give an overview of where we are in the process and what comes next.
Getting into the spirit of design and creativity, I am going to try something a little different today and will attempt to present this to you in the Pecha Kucha format, which may well be a first for a politician – 20 slides in 20 seconds each.
Thank you to the Cape Town Design Network and Pecha Kucha Cape Town for the help in putting this together.
I am excited because our bid was all about how design can be used to transform our city and the lives of our citizens. So this is now an opportunity for the City and its residents to engage with leading design thinkers in finding solutions to Cape Town’s major challenges.
This includes an examination of how we can overcome the legacy of Apartheid spatial planning to foster a more Inclusive City. This must be an accessible initiative that provides a chance for everyone who is interested to experience and learn from it.
I am also excited that as the first World Design Capital from Africa and the developing world, we have the opportunity to develop solutions that are relevant to 90% of the world. I would like to see us help create a platform for African and other developing country cities to interact on design-related solutions to challenges.
I see this as a milestone on the road towards positioning Cape Town as a globally recognised leader in design that transforms society. Our creative and design sectors can thus grow and provide opportunities in our economy and for our youth.
I am also excited about the opportunity this represents for the City of Cape Town. There are many examples where we are already using design to improve the lives of our citizens such as the MyCiTi transport service.
The Violence Prevention through Urban Upgrade project is helping make parts of Khayelitsha safer through smart urban design. We will be rolling this out to other parts of the Metro in conjunction with our partners from the German Development Bank and elsewhere.
But we can do more to make Cape Town’s government even better.
I would like City officials to relook our processes to ensure that design is considered in decision-making and to engage with designers on the key challenges of the day.
So to recap, I am excited not because World Design Capital is the answer to all our problems, but rather because it offers opportunities to help us achieve our objectives of making Cape Town a better run, safer, more caring and inclusive city.
So where are we now? This initiative has four stages: The Bid, which culminated in our designation in October 2011; contracting and setting up institutional mechanisms; programme development; 2014 events.
We are now in phase two. This involves getting the Host City Agreement in place with Icsid and setting up the appropriate mechanism to manage the development and coordination of the 2014 programme.
This process will take the next couple of months, and only then will we be considering project proposals. As the principal, the City has to sign the host city agreement, and that is why we are taking the lead at this stage.
I have appointed a multi-sectoral task team to help advise and guide us in this process. The bid committee that forms the core of this team for now, will be broadened to include academia, civil society, professional design bodies and other municipalities.
We are still unpacking the alternatives for the exact legal make-up and location of the external organisation to run the programme, communication and marketing, but it will report to an independent, expert board that will ensure good governance.
The City will:
· develop and run our internal programme to use design to improve service delivery;
· create an enabling environment for success;
· provide seed funding and facilitating access to space, services and permits.
Government will provide the seed funding, but we are hoping that the private sector will come on board. It presents many opportunities for companies to associate their brands with the World Design Capital 2014. We also hope that many other sectors will become non-funding partners as well.
I truly believe that the City, in partnership with a range of external actors, can make this bid a meaningful success for all Capetonians.
You have heard some of the reasons why I am excited for World Design Capital 2014, and during the course of today you will hear from others. My hope is that today generates excitement and ideas.
I hope that it stimulates conversations within your respective sectors and communities, and that you will help us shape the vision for WDC2014. You will have a chance to start that today, as will be explained later in the programme, but this is just the start.
I call on our representative organisations to help facilitate these conversations and feed input back into the process, so that we can make WDC2014 something which leaves a lasting legacy of which all Capetonians can be proud.
I encourage you all to register your interest using the email address on the cards you all received; please join us on this journey. In partnership we can achieve so much. Thank you.
Issued by: Communication Department, City of Cape Town
Media enquiries: Solly Malatsi, Spokesperson for Executive Mayor Alderman Patricia de Lille, City of Cape Town, Tel: 021 400 1382 or Cell: 083 943 1449, E-mail: firstname.lastname@example.org