Name Your Hood, a private sector-led initiative which seeks to build stronger communities through interactive public neighbourhood naming campaigns, has launched the next Cape Town “City Bowl” campaign – the naming of Hood 8.
Cape Town’s CBD is known vaguely as ‘town’ but Name Your Hood (NYH) is changing that with the establishment of identities for distinct neighbourhoods, creating a sense of community and providing branding opportunities for the different areas. In addition, having neighbourhood names makes navigating a city so much easier – and more legible. Just think New York’s SoHo and Tribeca, or London’s Mayfair and Notting Hill.
The submission of names for Cape Town’s Hood 8 area, bordered by Roeland, Hatfield and Mill streets, opened on Friday 2 August and closes on Friday 30 August. The campaign was officially launched at a function hosted at Wembley Square on Thursday 1 August.
NYH, which started in 2011, recently had great success with its Gugulethu campaign, in which 8 new neighbourhoods were named through the participation of thousands of Capetonians, using a transparent, democratic process. Having been awarded a contract by the City of Cape Town in which it facilitated the process of renaming 91 streets in Gugulethu, NYH ran the two campaigns in parallel, using a similar voting process, which made it the first time that a township had been actively involved in the naming of its own streets and neighbourhoods.
NYH founder and MD Bruce Good said, “Neighbourhoods, and especially having a role in naming them, gives people a sense of ownership of their community. And strong communities make people feel that they are part of something bigger than themselves.”
The success of this groundbreaking initiative, which NYH intends to launch in Johannesburg this year and roll out across the country in time, has garnered international recognition as one of five winners of the Global Neighbourhood Challenge. As part of the GOOD Global Citizenship Project, funded by the Bill & Melinda Gates Foundation, the Challenge offered five community innovators from around the globe the opportunity to make a difference in the world. As one of the winners, NYH’s Bruce Good will travel to Los Angeles for a pop-up fellowship at GOOD HQ, designed to elevate and expand their work in order to create more equitable and successful neighbourhoods.
While Good is away on the fellowship, from 18 to 24 August, citizens – not just those with a direct connection to Hood 8 – as well as anyone in South Africa or the world, will have the opportunity of exploring the neighbourhood’s distinctiveness and delving into its heritage before submitting a name that endeavours to reflect its unique character.
To make the process as inclusive as possible, platforms for submitting name suggestions include a website and a mobi-site, as well as submission forms and accompanying voting boxes that are distributed throughout Hood 8.
After submissions close, NYH’s panel of judges – made up of local journalists, historians, designers and entrepreneurs – will spend two weeks working through the submissions to come up with a shortlist of 10 names. The final name will be chosen by public vote using physical voting forms, SMS and via www.nameyourhood.co.za. The winning name will be announced on 25 October 2013.
In addition to being endorsed by Western Cape Premier Helen Zille, the Minister of Finance, Economic Development and Tourism, Alan Winde, has added his support. “The possibility for this project to broaden the tourism spectrum of the Western Cape as well as develop civic pride and ownership is encouraged and endorsed by the Ministry,” he said.
Local businesses are also showing their support, with Digicape, Province Lighting, Leaf Capital, Stor-Age and Food Lovers Market, as well as smaller neighbourhood establishments, coming on board.
Good says, “We’re celebrating everything Cape Town has to offer; its incredible landmarks, rich history and vibrant culture. We’ve pulled in local heroes, architects, historians and city planners to create new, easy-to-navigate city hoods. Now it’s up to everyone to get involved – anyone could potentially name one of the neighbourhoods and leave a legacy.”
Hayley Upson Communications
Rahiema and Hayley
Name Your Hood
021 447 0503
Twitter: @nameyourhood & #nameyourhood
Notes to Editors:
If you’d like to get involved, it’s quite simple really because the project takes the form of a naming competition; participants should explore the newly-defined ‘hoods’ in search of interesting and uniquely South African names.
On completion of the naming process and in partnership with Cape Town Tourism and Creative Cape Town, the project will see new tourist maps printed and distributed throughout the City to include the new neighbourhood names. A series of individual websites for each neighbourhood will also roll out; these will provide insider information – a ‘go-to’ site for local information, business directories, site-seeing, travel information and community news.
Partners in the campaign include:
Digicape, Province Lighting, Stor-Age, Rikkis Taxis, Food Lovers Market, Leaf
Capital, Vida e caffè, Mr Delivery, Infestation, Rikkis, Mr D.
1-30 August Submitting names
31 August -11 September Panel decide shortlist
12 September – 8 October Voting for names
- 1 August Launch party & name submissions open
- 10 August Run the Hood
- 17 August Treasure hunt – get to know your Hood!
- 23 August Fri Hood Hangouts
- 25 August Open streets walk
- 30 August Name submissions close
- 5 September First Thursdays event
- 12 September Voting begins
- 20 September Fri Hood Hangouts
- 26 September Networking event at Design Infestation
- 3 October First Thursdays event
- 8 October Voting closes
- 18 October Fri Hood Hangouts
- 25 October NYH end campaign party & name announced
- 1-2 November Festival of Light/ Music Festival (Harrington Sq)
Feature image courtesy of 2oceansvibe.com