On 4 April 2014 Future Cape Town attended the announcement event for the winner of the Reimagining An Icon Design24 Competition to reimagine the facade of the Naspers Centre in the Foreshore of Cape Town. Rashiq Fataar, our Managing Director, was one of the curators that create a shortlist of 8 from the 94 entries. A separate panel of judges then selected the 3 winners. However, from the total 94 designs that were entered, not one fully met all the requirements.
From the official Design24 website:
The prize money of R320 000 was to be awarded to one winner and two runners-up who would receive R200 000, R80 000 and R40 000 respectively. However, none of the designs submitted met all the criteria, and thus do not qualify for an award. But although there was no clear winner, Media24 decided to reward the three favoured designs. “Some of the entries truly reimagined the iconic Naspers Centre, so even though there wasn’t a clear winner we decided to split the prize money equally between the top three entries as recognition of their artistic contribution,” said Media24 CEO Esmaré Weideman.
They are, in no particular order:
Cape Town-based Tsai Design Studio, whose design titled Urban Sculpture imagined a folded sheath wrapped around the building, with a prominent media wall facing Walter Sisulu Avenue.
MLB Architects, based in Cape Town and Johannesburg, whose design titled Reimagining an Icon used glass, mesh and green planting to create an entirely new silhouette for the building.
Pretoria-based DBM Architects, whose design titled Roots imagined tangled roots reaching up the full height of the building, in reference to Media24’s 100-year history in Cape Town.
Future Cape Town welcomed the Design24 competition to reimagine an icon in the city of Cape Town. It is competitions like these that inspire the designers of tomorrow and also keeping people interesting in what is happening to their cities.