Freeworld Design Centre hosts South African street style exhibition

14 June 2012, Cape Town:  The Freeworld Design Centre will be opening their latest exhibition, Street Style. Running from 26 June until 10 August, the exhibition was inspired by Ed Suter’s new book Sharp Sharp, which will be launched at the same time as the exhibition, and features design pods by well-known local creatives Ed Suter and Quivertree, Asanda Sizani and the Freeworld design team, Jade de Waal and Mak1one.

“Being completely inspired by the book and its concept we decided to extend the street style theme into our upcoming pod installation, Street Style,” explains Kerstin Eser, décor consultant at the Design Centre. “Being situated along the Fanwalk, it seems only natural to take inspiration from a book about inner-city street culture and interpret it into an interior setting, We also take pride in celebrating and showcasing the incredibly vibrant local talent that South Africa has to offer.”

Published by Quivertree, Sharp Sharp is a full colour exploration of the South African street through Suter’s camera lens. The coffee table book takes the attention off the characteristic South African landscapes and safaris and shows the beauty of the city streets. It is a unique journey through the vibrant, colourful and often-humorous streets of South Africa, celebrating bold fashion choices, vibrant prints and fabrics, distinctive street graphics and towering street art.

Coinciding with the Sharp Sharp book launch, the Street Style exhibition will showcase Suter, along with three local creatives who have put together individual design pods, each giving their interpretation of South African street style.

The exhibition will feature the following creative:

Ed Suter has worked as an on-set photographer for the BBC and Channel 4 in the UK. He runs Ed Suter Design, which uses his photographs on a range of homeware products sold internationally. Working with Libby Doyle of Quivertree Publications, their pod is designed to bring the distinctiveness of the South African street as celebrated Sharp Sharp. It is a testimony to the individual contributions to our country’s streets, whether it is through the skill of sign writers, street artists or individuals with bold fashion choices.

Mak1one has been involved in graffiti art for over twenty years. He has worked extensively as a mural artist in South Africa and abroad. He has collaborated on mural projects in Greece, Germany, Belgium and the US and has presented two solo exhibitions in Cape Town and Johannesburg. His pod will illustrate graffiti as a powerful medium, showing how it can be used in positive or inspirational ways across different spaces – from the streets through to galleries.

Asanda Sizani is the fashion editor of ELLE South Africa. Previously the fashion editor of Drum she was also a judge for the 2011 Miss South Africa pageant. Her pod is inspired by an urban modern woman who loves fashion, supports South African brands and makes a statement wherever she goes. Time has been taken to think about who she is, where she resides and what’s important to her. The elements of the pod, though minimal, will capture the essence of who this woman is.

Jade de Waal is a 21-year-old year music student with a passion for feeding people. She is a food stylist and was chosen as one of the top ten contestants in the first season of MasterChef SA. Her pod will play on transport of food in cities. Jades views street food as interwoven with an electric street culture – constantly on the go, mobile and adapting. Street food is usually served in a busy street with millions of scenes happening simultaneously and this will be demonstrated through a variety of media.  

The book launch will take place on 26 June 2012 at 18:00 in the Freeworld Design Centre auditorium with beverages sponsored by jimmijagga. Libby Doyle of Quivertree and Ed Suter, author of Sharp Sharp, will be giving short talks.

The Street Style exhibition will open with the book launch and will run until 10 August 2012 at the Freeworld Design Centre (71 Waterkant Street, Cape Town). The showroom is open Monday to Friday from 09:00 until 17:00. Both the launch and exhibition are open to the public at no cost.

For more information on the launch and exhibition, please contact Kerstin Eser on 021 427 8900 or

About Rouen Smit

Future actuary working at a company based in Cape Town. Love open water swimming. Love taking public transport and feeling the city. The Future’s Bright